This case study highlights Ulike’s strategic collaboration with Influenyou, an influencer marketing agency, to promote its IPL Laser Hair Removal devices to the Malay market. By leveraging the credibility and reach of TikTok content creators across beauty, lifestyle, healthcare, and entrepreneurship categories, Ulike was able to build trust, engage audiences more authentically, and influence purchase decisions.
The campaign included interactive TikTok Live sessions hosted from high-traffic locations like Sogo KL and Sogo Johor Bahru, where influencers demonstrated the product’s value in real time. This influencer-driven approach not only increased brand visibility and consumer engagement but also contributed significantly to driving sales and strengthening Ulike’s presence on social media.
IMPACT:
THE OBJECTIVES:
Boost Brand Awareness and Sales Through Live Streaming at Key Locations (Sogo KL and JB)
Hosting live streaming sessions on platforms like TikTok, directly from prominent locations such as Sogo KL and JB, allows for a dynamic and engaging way to connect with a diverse audience in real time. By collaborating with popular influencers, we can showcase the brand in action, provide behind-the-scenes looks, offer exclusive deals, and interact with potential customers in a more personalized, direct manner.
Leveraging TikTok influencers to highlight the brand’s unique features.
By choosing influencers whose content aligns with the target demographic, we can ensure that the messaging resonates authentically with their audience. These videos, which can feature everything from tutorials and challenges to lifestyle integration, will not only entertain but also educate potential customers on the brand's value. Paired with targeted TikTok Ads, this strategy will maximize reach and optimize ad performance by utilizing user-generated content that speaks directly to the audience’s interests and needs.
Using influencers to promote Ulike through group purchases on Instagram Stories
A powerful strategy to drive engagement and sales. With each influencer sharing 25 stories that showcase product usage, promotions, and demos, followers get an in-depth, authentic look at the benefits of Ulike in a relatable format. This method builds trust, creates urgency with time-limited group offers, and leverages the influencer’s credibility to encourage conversions. The repeated exposure across multiple stories helps reinforce brand recall while maximizing the reach and impact of the promotion.