XES Raya 2022-2024 Campaign has been a resounding success. Our goal is to celebrate the Raya festive season by showcasing the diverse range of XES shoes, known for their quality, comfort, and style, has been met with great enthusiasm and engagement.
Throughout the campaign, we strategically leveraged TikTok as a platform, utilizing engaging video content created by talented Malay influencers and in-house production team. This approach not only increased product awareness but also effectively communicated our Raya promotions, fostering deeper engagement with our target audience.
IMPACT:
THE OBJECTIVES:
Significant increase in brand awareness among our target demographic
Utilized storytelling techniques to connect emotionally with the audience, emphasizing cultural sig- nificance and festivities. Integrated user-generated content and influencer partnerships to amplify reach and credibility. Highlighting unique aspects of XES Shoes through drama can make it more shareable, encouraging users to spread the word organically.
Successful Promotion of Raya Specials and Collections
The objective of our TikTok video series is to highlight the distinct advantages of our products: cost savings, stylist design, limited-time offers. Our goal is to effectively engage a larger audience on TikTok, driving increased traffic to our products and ultimately boosting sales during this promotional period.
Enhanced Engagement Metrics on Social Media
With all the creative video content that high engagement can reach more audience. TikTok's algorithm prioritizes content with high engagement rates, such as likes, comments, and shares. When followers interact with a video by commenting or sharing, it signals to TikTok that the content is valuable and engaging, thus increasing its chances of being shown to a wider audience.