Selva Foods is a premium açaí distributor supplying Brazilian açaí pulp to cafés across Malaysia. Founded in Singapore in 2015 by a Brazilian and a Singaporean, Selva expanded into Malaysia in 2018, bringing authentic Amazon-sourced açaí to local consumers through locally crafted blends.
To strengthen brand awareness and increase exposure in the Malaysian market, Influenyou collaborated with 15 local KOLs across Instagram and TikTok to promote Selva Foods and introduce its açaí products to a wider audience. Through engaging social media content and creator-led promotions, the campaign aimed to increase brand visibility, encourage consumer interest, and build awareness of Selva’s premium açaí offerings among Malaysian audiences.
IMPACT:
THE OBJECTIVES:
Increase Brand Awareness:
Strengthen Selva Foods’ brand visibility and introduce its premium Brazilian açaí products to more Malaysian consumers.
Expand Market Reach
Promote Selva açaí distribution to local cafés and encourage more F&B businesses to discover its products.
Drive Social Media Engagement
Collaborate with 15 Malaysian KOLs on Instagram and TikTok to create engaging content, showcase açaí products, and build consumer interest.
