About the Brand

Founded in 2012 by Adrian Jalaludin and Zulkarnain Zainuddin, Ali, Muthu & Ah Hock Kopitiam celebrates Malaysia’s culinary heritage. The brand merges traditional kopitiam culture with modern dining, offering classic local dishes like nasi lemak and kaya toast. By emphasizing quality ingredients and nostalgic flavors, it has grown into a beloved symbol of Malaysian unity and tradition, with multiple locations across the country.

Campaign Strategies


Generate excitement for the new coffee product line.


Provide influencers for the launch and educate potential customers about the 3 coffee selections and purchase locations.


  • Contracted content creators and curated visits to sales points.
  • Supplied detailed briefs for content creation.
  • Allowed creative freedom to ensure authentic content

48 %

Audience Growth Rate

32 %

overall sales growth at participating retail outlets