Azdome, a leading dash cam brand, is launching a targeted awareness campaign in Malaysia to showcase its innovative dash cam solutions. The campaign engages 10 influencers with 100k–700k followers to create authentic content highlighting the dash cam’s features, user experience, and reliability. To strengthen credibility, influencers will visit the Puchong workshop of one of Azdome’s 40 local installation partners, where they can demonstrate the installation process and encourage viewers to get free installation when purchasing the product from partner outlets.
The campaign will leverage TikTok as the primary platform, allowing influencers to share engaging videos of the dash cam in real-life scenarios, product specifications, and hands-on demonstrations. By combining influencer marketing with local installation activations, Azdome aims to increase brand visibility, drive foot traffic to partner workshops, and generate authentic user-generated content. This integrated approach ensures both awareness and conversion, positioning Azdome as a trusted choice for Malaysian car owners seeking reliable dash cam solutions.
IMPACT:
THE OBJECTIVES:
Boost TikTok Brand Awareness via Mega Influencers
Leverage the reach of high-profile influencers to make Azdome a recognizable dash cam brand among Malaysian car owners.
Showcase Product Features & Reliability
Highlight key functionalities like recording quality, ease of installation, and safety benefits through authentic influencer content to build trust.
Drive Trial and Purchase
Encourage potential customers to visit partner workshops for hands-on demonstrations and free installation offers, converting awareness into sales.
Generate Authentic User-Generated Content
Amplify real-life experiences and testimonials through influencer content to strengthen social proof and organic engagement.
