Buz is a lifestyle and productivity app designed to help users stay connected, organized, and efficient in their daily lives. The app makes it easy to plan tasks, share updates, and collaborate with others — all in one place. Although Buz already had some awareness in Malaysia, the challenge was to get more people to download the app and actively use it. Many potential users had seen Buz online, but they didn’t yet understand its real benefits or how it could make their lives easier.
To change this, Buz launched a social media influencer campaign in collaboration with 20 Malay creators on Instagram and TikTok. The goal was to introduce Buz through authentic, creative, and relatable storytelling, using a soft-selling approach that focused on lifestyle benefits rather than hard promotion.
IMPACT:
We connect 20 Instagram dan Tiktok influencers to craft engaging, original
video content that stands out.
THE OBJECTIVES:
Increase App Downloads
Drive more people to download and register on the Buz app through engaging influencer content that shows the real benefits and ease of use.
Boost Brand Awareness
Strengthen Buz presence among Malay-speaking audiences on social media by making the brand more recognizable, relatable, and trusted.
Encourage Active Usage and Engagement
Motivate new and existing users to explore Buz features, use it in their daily routines, and share their experiences.
