Influenyou partnered with Clase Azul to execute a premium influencer marketing campaign for the brand’s first official tequila tasting event in Penang, hosted at the Penang Marriott Hotel. To capture the exclusivity and luxury of Clase Azul Plata and Reposado, Influenyou curated a strategic mix of one mega influencer, one micro influencer, and four IG food bloggers—selected for their strong presence in lifestyle, F&B, and travel niches.These KOLs were guided with tailored content directions that emphasized the handcrafted artistry, premium heritage, and limited regional availability of Clase Azul. Through Instagram Stories, feed posts, and short-form videos, influencers showcased event highlights such as bespoke cocktails, tasting sessions, and the refined ambiance of the venue, driving strong audience engagement and heightened interest in the brand’s arrival in Penang.
The campaign successfully positioned Clase Azul as a luxury tequila choice within the Malaysian market while generating buzz for its rollout in Penang. Influencers delivered authentic narratives and visually captivating content, amplifying Clase Azul brand identity and strengthening its presence across local social media. With strategic storytelling and cohesive messaging reinforced through mandatory hashtags and brand cues, Influenyou ensured consistent visibility and impactful reach. As a result, the collaboration effectively elevated Clase Azul’s profile, enhanced market awareness, and set the foundation for future expansions into additional venues.
IMPACT:
THE OBJECTIVES:
Increase Brand Awareness
To introduce Clase Azul as a premium, handcrafted luxury tequila to the Penang market through curated influencer content across Instagram Stories, feed posts, and short-form videos.
Drive Event Visibility & Prestige
To highlight the exclusivity of Clase Azul’s first official tasting event in Penang, positioning the brand as an elevated and sophisticated choice for luxury spirits.
Promote Product Availability
To inform consumers that Clase Azul Plata and Reposado are now available at Penang Marriott Hotel, creating anticipation for the brand’s expansion into additional venues,
Generate Authentic Social Proof
To leverage mega, micro, and food-focused influencers to produce genuine reviews, tasting impressions, and lifestyle content that strengthens consumer trust and encourages trial.
