d’looma is a leading brand specializing in high-quality bathroom and kitchen appliances, designed to bring innovation, style, and convenience into everyday living spaces. The product range includes smart faucets, energy-efficient water heaters, modern kitchen sinks, and multifunctional bathroom accessories, all of which have gained popularity for their durability, sleek design, and user-friendly features. To further enhance brand awareness and drive sales, d’looma is planning a targeted influencer marketing campaign.
The campaign will involve engaging 10 malay influencers with follower counts ranging from 50K to 100K, who will create authentic and engaging content to showcase d’looma products on TikTok and Instagram. Additionally, we will collaborate with 40 Xiao Hong Shu (Little Red Book) bloggers, who will share product experiences and promotions on the Xiao Hong Shu platform, reaching a highly engaged lifestyle and home improvement audience. This dual-platform strategy ensures maximum visibility and leverages the trust and influence of creators to boost brand recognition and product adoption.
IMPACT:
THE OBJECTIVES:
Targeted Market Promotion
Leverage TikTok to reach the Malay-speaking audience and Xiao Hong Shu to engage the Chinese-speaking audience. Influencers will create content tailored to the preferences, lifestyle, and interests of each market, ensuring the promotion resonates with local consumers.
Optimized Hashtag Strategy
Use carefully selected, trending, and searchable hashtags to maximize content visibility and discoverability on both platforms. This ensures that potential customers and interested audiences can easily find D'looma products.
Increase Dealer Engagement and Bulk Orders
Showcase product features, quality, and usability in influencer posts to attract potential distributors and dealers, encouraging them to place bulk orders and expand D'looma market reach.
Strengthen Brand Awareness and Interaction
D'looma online presence by encouraging user interaction through likes, shares, comments.
