Dr.Ko Dermaceutical partnered with 8 key influencers in 2025 to amplify brand presence during the Raya season on Instagram and TikTok. The campaign focused on promoting their flagship products, Perfect Sunscreen Plus 80 and Vitalogica SNOWVITE, leveraging influencer reviews and tutorials to increase product awareness and credibility. By strategically selecting influencers with strong engagement in skincare and wellness, Dr.Ko successfully reached a wider audience, highlighting product benefits in authentic, relatable content.
To drive conversions, the campaign incorporated a redeem-at-outlet strategy, encouraging followers to experience the products firsthand. Client investment in boosting Instagram posts further amplified reach and engagement, resulting in measurable increases in both brand visibility and sales performance. This campaign demonstrates the effectiveness of influencer marketing combined with targeted promotional strategies in driving customer action and brand growth.
IMPACT:
THE OBJECTIVES:
Increase Brand Awareness
Utilize Instagram and TikTok influencers to introduce Dr.Ko Dermaceutical and its products to a broader audience during the Raya season.
Enhance Product Credibility
Drive authentic reviews and demonstrations of Perfect Sunscreen Plus 80 and Vitalogica SNOWVITE through influencer content.
Boost Customer Engagement
Encourage audience interaction with posts, contests, or redeemable promotions to strengthen brand connection.
Drive Sales and In-Store Redemption
Convert online reach into tangible results by promoting the redeem-at-outlet strategy and boosting measurable sales.
