Influenyou helped Ali, Muthu & Ah Hock connect with 60 Malay influencers to boost
their 3-in-1 coffee brand awareness and sales at KK Mart. These influencers
reviewed all three coffee variants — Original, Kurang Manis, and Tak Mau Gula —
sharing honest opinions and engaging content with their followers. But that’s not all.
They also visited the new Klang Valley outlet to try and review the local food, giving
their audience an inside look at the store and its offerings. By combining product
reviews with outlet promotion, Influenyou created a strong buzz online and
encouraged nearby residents to visit the new branch. This approach helped Ali,
Muthu & Ah Hock grow both their coffee sales and physical presence in the
community
IMPACT:
The campaign produced 60 high-quality pieces of content, including engaging IG
Reels, photos, and Stories. It effectively reached a large audience, generating 1.6
million reach and 145,000 engagement interactions.
THE OBJECTIVES:
Increase Consumer Awareness
Drive sales by increasing consumer awareness of where to purchase Ali, Muthu & Ah Hock’s 3-in-1 coffee variants (Original, Kurang Manis, Tak Mau Gula) at KK Mart locations.
Drive New Outlet Traffic and Engagement
Promote the new Klang Valley outlet by showcasing the local food offerings, encouraging nearby residents to visit and experience the store firsthand.
Boost Brand Awareness
Boost overall brand awareness of Ali, Muthu & Ah Hock’s coffee products through authentic influencer reviews and engaging content across social media platforms.