In the lead-up to the OhMyPet Expo at Mid Valley Exhibition Centre and the accompanying Pet Bazaar, the event team partnered with Influenyou Talent Asia Sdn Bhd to execute a targeted influencer marketing campaign. The goal was to create early excitement and raise awareness among the local pet-loving community, especially on Xiaohongshu (XHS), a platform known for lifestyle and interest-based discovery. Through this partnership, 40 XHS bloggers were engaged to share curated content promoting the event’s highlights — from exhibition dates and venue details to exciting giveaways, pet product promotions, and interactive activities.
IMPACT:
The campaign produced 40 high-quality pieces of content, including engaging XHS posting. It effectively reached a large audience, generating 643678 reach and 51k engagement interactions.
THE OBJECTIVES:
Increase Pre-Event Awareness
Drive awareness of the OhMyPet Expo and Pet Bazaar among pet owners and lifestyle audiences on XHS by sharing key event details, including dates, venue, and highlights.
Boost Online Engagement & Reach
Leverage 40 XHS influencers to generate engaging content that promotes giveaways, featured products, and planned activities, aiming to maximize reach, shares, and saves on the platform.
Drive Footfall to the Expo
Convert online buzz into real-world attendance by encouraging followers to visit the expo through influencer call-to-actions, exclusive previews, and onsite promotions.