Paradise Dynasty and Le Shrimp, two renowned brands under the same F&B
group, launched a strategic food blogger campaign to amplify brand visibility and
drive foot traffic to their TRX outlet. The group collaborated with 15 Xiao Hong Shu
food bloggers and 6 TikTok food content creators, to promote seasonal festive
menus and exclusive offerings through authentic influencer content and Increase
brand awareness and engagement across key social platforms (Xiao Hong Shu and
TikTok), positioning both brands as go-to destinations for dining experiences.
IMPACT:
The campaign produced 21 high-quality pieces of content, including engaging XHS, IG Reels, tiktok video. It effectively reached a large audience, generating 643678 reach and 51k engagement interactions.
THE OBJECTIVES:
Increase Brand Visibility During Chinese New Year Season
Leverage platform-specific influencer content to boost awareness of Paradise Dynasty as premium dining destinations for festive celebrations.
Drive Foot Traffic to TRX Outlet
Encourage followers and viewers to visit the TRX outlet through engaging, authentic food reviews and visually compelling content across Xiao Hong Shu and TikTok.
Strengthen Brand Positioning Among Target Audiences
Engage with Chinese-speaking and local food-savvy audiences by partnering with food blogger who align with the brands’ image, values, and culinary excellence.