Genting Highlands Premium Outlets recently launched the “Recycle & Be Rewarded” campaign, giving shoppers the chance to trade in their old sneakers for vouchers to redeem against new ones. Participating stores included adidas Outlet Store, Puma, Converse, Nike, Camel Active, and Clark Outlet. The initiative not only helped shoppers upgrade their sneaker collection but also promoted sustainable consumption by encouraging recycling. From 15 September to 31 October 2025, visitors could drop off old sneakers at designated bin in-store and enjoy savings on their next purchase.
To amplify the campaign, Genting Highlands Premium Outlets engaged Influenyou to coordinate 8 influencers on the ground, ensuring smooth event operations and consistent storytelling. The influencers shared their sneaker trade-in experience on Instagram and TikTok, highlighting both the eco-friendly initiative and exclusive savings. The collaboration successfully drove foot traffic to participating stores, increased engagement on social media, and reinforced Genting Highlands Premium Outlets commitment to sustainability while making sneaker shopping exciting and rewarding.
IMPACT:
THE OBJECTIVES:
Drive Foot Traffic and Sales
Encourage shoppers to visit participating sneaker stores at Genting Highlands Premium Outlets and increase purchases of new sneaker collections through trade-in vouchers.
Promote Sustainability
Inspire environmentally conscious behavior by motivating shoppers to recycle their old sneakers, aligning the campaign with a sustainable lifestyle message.
Boost Social Media Engagement
Leverage influencers on Instagram and TikTok to amplify the campaign, generate buzz, and create shareable content that highlights both sneaker upgrades and eco-friendly initiatives.
