Harvey Norman launched its Big Brands Sales at Queensbay Penang, Citta Mall, Pavilion KL, and Mid Valley, targeting the Chinese and Malay market. The campaign aimed to showcase unbeatable discounts and exclusive offers, promoting the event across social media platforms and reaching a wide audience.
By leveraging the influence of these Influencer, Harvey Norman successfully connected with shoppers, driving massive traffic to the sales and leaving customers excited about the amazing deals on offer.
IMPACT:
The proposal requirement is minimum of 10k followers, but the influencer range provided goes up to 100k followers. We will provide on-ground coordination for each campaign, which includes briefing the influencers on-site and coordinating, We also assist influencers in editing drafts to expedite the review process, provide video editing, offer extra platform deliverables, and manage on-ground coordination for events as value-added services.
CAMPAIGN GOAL:
Promote Product Range
Highlight the wide selection of products available at Harvey Norman, including Electrical (e.g., TVs, fridges, washers), Computers & Mobile Devices (e.g., smartphones, laptops), Furniture (e.g., sofas, dining sets), and Bedding (e.g., bed frames, mattresses), ensuring customers are aware of the variety and quality of items on sale.
Encourage Financing Options
Collaborate with blogger to highlight financing options, offering up to 36 months of 0% interest-free installments or 48 months with AEON Credit, making big purchases more accessible to the Chinese and Malay market.
Leverage Influencer Marketing
Building brand awareness and boosting traffic to the sale events, while ensuring that content features well-groomed and professionally presented staff.