To strengthen brand visibility and trust among Chinese and Malay-speaking communities in Klang Valley and Kuantan, ITSU is collaborating with local influencers and bloggers to review and promote two of its key wellness products: the ITSU Massage Chair and the ITSU Minion 3D PureSu Lite. The campaign will be executed across Instagram, TikTok, and Xiao Hong Shu, where selected Chinese and Malay influencers will share their personal experiences through engaging videos and photos. These testimonials aim to highlight the product benefits in a relatable, lifestyle-oriented manner, helping potential customers understand the real-life value
and performance of ITSU products through trusted voices.
IMPACT:
THE OBJECTIVES:
Partner with Popular Malay & Chinese Influencers
We propose partnering with popular Malay and Chinese influencers to promote latest massage promotions and event activities. By leveraging their strong local followings, we aim to attract a larger audience to event, creating excitement and increasing foot traffic. This influencer-driven campaign is designed to boost the usage and sales of massage chairs by reaching potential customers in an engaging and authentic way.
Collaborate with Chinese Bloggers on XHS
Collaborate with respected Chinese bloggers on Xiao Hong Shu to share detailed reviews of events and the ITSU Minion 3D Puresu Lite product. These honest testimonials will help increase brand awareness, build credibility, and drive consumer interest. Besides, through the powerful hashtag search, making it easy to find user-generated reviews