Johor Premium Outlets, part of the Genting Premium Outlets portfolio, is a leading lifestyle shopping destination in Johor, Malaysia. Featuring over 150 international and local brand-name outlet stores, offers shoppers premium products at attractive discounts. From 15 September to 31 October 2025, JPO launched the Recycle & Be Rewarded sneaker program, inviting customers to bring in their pre-loved sneakers for recycling. The campaign involved 7 participating stores: adidas Outlet Store, Clarks, Converse, HOKA®, New Balance, Nike Unite Johor, and Puma, offering exclusive savings and promotions during the program period.
Johor Premium Outlets, actively engages its audience through innovative campaigns and collaborated with Influenyou to activate 10 influencers. The Denim Tote Bag reward for spending a minimum of RM1,000 across two receipts was fully redeemed, while half of the campaign’s influencer videos have already gone live, generating strong audience engagement. With a highly responsive and dedicated operations team, Johor Premium Outlets ensures smooth execution and timely delivery, reinforcing its commitment to excellent customer engagement and sustainable initiatives.
IMPACT:
THE OBJECTIVES:
Boost Sales for Participating Stores
Drive traffic and increase sales for the seven participating stores (adidas Outlet Store, Clarks, Converse, HOKA®, New Balance, Nike Unite Johor, and Puma) through exclusive promotions and the sneaker recycling program.
Promote Sustainability Initiatives
Encourage Eco-friendly practices by engaging shoppers in the Recycle & Be Rewarded sneaker recycling program, reinforcing Johor Premium Outlets’s commitment to sustainable retail.
Enhance Digital Visibility via TikTok
Partner with Influenyou, a leading platform in the Malaysian market with proven success working with sneaker brands, to maximize reach, engagement, and discovery of Johor Premium Outlets campaigns on TikTok.
Raise Brand and Campaign Awareness
Increase awareness of Johor Premium Outlets’s campaigns and promotions among shoppers, highlighting the shopping experience, sustainability efforts, and unique rewards like the Denim Tote Bag.
