Joymom’s, based in Muar, Johor, is a homegrown Malaysian brand known for its signature homemade biscuits and festive gift sets. Founded in 2015, the brand has grown steadily from a small local kitchen operation into a beloved name with 8 branches across Malaysia, serving families who appreciate quality traditional snacks with a modern touch. Joymoms is especially active during festive seasons, offering beautifully packaged treats for Christmas, Chinese New Year, and other cultural celebrations.
In our collaboration, InfluenYou will support Joymom’s by engaging 100 Xiao Hong Shu bloggers and Malaysia-based influencers across Xiao Hong Shu, Instagram, and TikTok. We coordinate everything—from securing bulk influencer packages to planning phased content releases for Christmas, events, and Chinese New Year. With strong on-ground execution, influencer management, and smooth communication, InfluenYou ensures Joymom’s receives consistent, high-impact promotional coverage and professional campaign coordination throughout the entire collaboration.
IMPACT:
THE OBJECTIVES:
Share and Amplify Promotions
Boost visibility and engagement for Joymom's festive promotions by having influencers highlight special deals, seasonal gift sets, and limited-time offers across all social media platforms.
Reach a Balanced Malay and Chinese Audience
Ensure the campaign effectively connects with both Malay and Chinese communities in Malaysia, creating culturally inclusive messaging that resonates with both markets.
Target Both Young and Mature Generations
Deliver content that appeals to a wide age range—from younger consumers active on TikTok and Instagram to mature audiences who appreciate traditional festive biscuits—ensuring Joymom's gains strong multigenerational reach.
