The lemon Tree Café successfully leveraged influencer marketing to promote its new branch openings at Publika Shopping Gallery. These influencers were invited to dine at the café, experience the menu firsthand, and create authentic content, including food photography and testimonial videos. The campaign highlighted the café’s signature offerings, such as fresh croissants, hot meals, and specialty coffee, generating buzz on social media and driving foot traffic to the new locations. By combining direct engagement with visually appealing content, Lemon Tree Café strengthened its brand presence and reinforced its leadership in the Malay market.
IMPACT:
THE OBJECTIVES:
Increase Brand Awareness in the Malay Market:
By partnering with 18 local influencers, the campaign aimed to reach a wider audience and make potential customers aware of the new branch openings and the café’s offerings.
Drive Foot Traffic to New Café Locations:
Inviting influencers to dine and share their experiences encouraged their followers to visit the new branches, converting social media engagement into real-world visits.
Promote Signature Menu Items and Enhance Brand Perception:
The campaign focused on highlighting the café’s key offerings—fresh croissants, hot meals, and specialty coffee—through authentic content, strengthening Lemon Tree Café’s reputation as a leading café in the market.
