Oriental Kopi engaged 20 Malay influencers with followings ranging from 300,000 to 1.5 million to conduct outlet reviews of their signature food items. The campaign targeted influencers with strong credibility in food and lifestyle content, high engagement rates, and an authentic connection with millennial and Gen Z audiences who enjoy dining out and exploring new culinary experiences. Each influencer visited the outlets, shared their dining experience, and highlighted signature dishes across social media platforms, creating engaging content that combined social proof with an aspirational food experience, ultimately strengthening Oriental Kopi presence in the competitive F&B market.
IMPACT:
Suggest 20 TikTokers, each to deliver a video and repost it as an Instagram Reel. Coordinate the campaign on the ground and brief influencers face-to-face. Expedite draft submissions and approvals.
THE OBJECTIVES:
Showcase Signature Menu Items
Highlight Oriental Kopi unique dishes through engaging content that emphasizes presentation, taste, and overall dining experience.
Promote Malaysia’s No. 1 Egg Tart
Feature Oriental Kopi award-winning egg tart (recognized as No. 1 in Malaysia by the Malaysia Book of Records) to strengthen credibility and attract attention.
Promote Top-Selling Dishes
Highlight other popular menu items across influencer platforms to drive customer interest and encourage visits.
Reinforce Halal Certification
Emphasize that all offerings are halal-certified, appealing to Muslim customers and assuring dietary compliance
