At MGroup, Influenyou specialize in dynamic content creation, influencer marketing, and impactful Kol collaborations tailored for the vibrant nightlife and F&B scene in Kuala Lumpur. Our portfolio includes successful campaigns and partnerships with some of the city’s top spots such as Alva KL, Annabell KL, Ferria KL, Finch KL, Lavo KL, L1Club, Gold Bar KL, Oversea Restaurant, Oversea Seafood Restaurant, The Lemon Tree KL, Mix Sober KL, Zest Cocktail Club, Spark Club KL, Sushimew , Sushiqubey. Through authentic storytelling, engaging visuals, and strategic digital reach, we connect with their audience in impactful ways—ultimately driving foot traffic, increasing brand loyalty, and boosting revenue.
IMPACT:
Each with a minimum of 1,000 followers to review and promote the restaurant.
With 10k–400k followers, invited for the grand opening or new branch launch.
Content created and managed for the restaurant’s TikTok account, including at least 6
videos filmed on-site with Malay talent to highlight new menu items and the ambiance.
CAMPAIGN GOAL:
Promote the Grand Opening of the New Restaurant, Bar, and Club
The primary objective is to create strong brand awareness and excitement around the grand opening of our new dining and nightlife destination. Collaborating with influencers allows us to tap into their existing follower base, ensuring wide visibility and credibility. Influencers help generate buzz, drive foot traffic, and give the opening event a more exclusive and trendy image, which can significantly boost initial interest and attendance.
Use TikTok Content to Reach the Malay Audience and Grow Our Social Media Presence
Creating engaging and localized TikTok videos will help to connect with the Malayspeaking community, which is a key demographic. TikTok is an ideal platform for viral content, allowing client to showcase the venue, food, drinks, and atmosphere in a fun, relatable way. Quality content will not only increase brand awareness but also drive organic growth of TikTok account, attracting more followers and potential customers over time.
Collaborate with Xiao Hong Shu Bloggers to enhance Online Discoverability and Share User Experience
Partnering with popular bloggers on Xiao Hong Shu will help to reach a Chinese-speaking audience, particularly among young, trend-conscious users. These collaborations will encourage posts with specific hashtags, making it easier for potential customers to discover the restaurant, browse the menu, and read real user reviews. This builds trust and creates a valuable source of authentic content that influences decision-making and boosts brand reputation.