PIXX is an innovative beauty app designed to connect users with personalized skincare and makeup recommendations, trending looks, and a reward system that let’s users redeem points for beauty products. The app combines social sharing, influencer content, and real product experiences to build a trusted beauty community. We organized an exclusive PIXX Workshop, inviting selected KOCs, beauty influencers, and lifestyle creators to explore the PIXX app and its features.
Our team:
•Curated a list of influencers aligned with PIXX brand identity and budget.
•Coordinated on-ground event logistics and creator engagement.
•Shared creative and posting guidelines to ensure consistent brand messaging.
•Collaborated with Xiao Hong Shu bloggers to publish authentic app reviews, amplifying visibility across social media.
IMPACT:
Partnering with 24 Influencers / Blogger across Instagram and Xiao Hong Shu, we’ll create buzz before the event, drive engagement during the workshop, and amplify authentic reviews across social platforms
THE OBJECTIVES:
Increase User Downloads
Drive new user sign-ups and app downloads through influencer engagement and interactive event experiences.
Enhance Brand Awareness
Build visibility and recognition for PIXX as a trusted beauty app among target audiences across social media platforms.
Encourage Authentic User Reviews & Engagement
Inspire KOCs and influencers to create genuine content — including photo and video reviews — to boost credibility, spark conversations, and attract organic users.
