Poh Kong is launching a festive Raya campaign in collaboration with top Malay influencers on Instagram and TikTok. Influencers will visit Poh Kong outlets in Malaysia to showcase the brand’s exclusive Raya jewellery collections through engaging video reviews, while also promoting Poh Kong’s app and encouraging followers to participate in an exciting contest. This collaboration offers influencers exclusive brand exposure, the opportunity to create authentic content, and boost app visibility. Additionally, influencers can engage their followers with the chance to win exciting prizes.
IMPACT:
The proposal requirement is up to 100k followers, but the influencer range provided goes up to 500k followers. We are able to source better influencers and increase the follower reach
CAMPAIGN GOAL:
Brand Visibility & Engagement
To engage and encourage people to participate in an interactive game using the filter provided by @pohkong_my, while promoting brand awareness. By playing the game and sharing their results on social media, participants not only get to have fun but also stand a chance to win a 1g fine gold bar every week. The campaign aims to increase visibility and engagement for Poh Kong's brand, especially around the festive period of Raya, while creating excitement and buzz on social media platforms.
Boost Sales & Awareness
In collaboration with influencers, is to boost sales and brand awareness during Raya. Influencers will showcase the exclusive rewards (tote bags and Tikam-Tikam game) to their followers, driving traffic and encouraging higher-value purchases. This partnership will enhance customer engagement, expand reach, and generate excitement around POH KONG’s Raya collection on social media.