Dr. Ko Dermaceutical, a subsidiary brand under the well-known Dr. Ko Clinics, was developed to bring dermatologist-backed skincare and wellness solutions to a wider consumer market. With Dr. Ko’s reputation as one of Malaysia’s leading aesthetic and dermatology groups, Dr.Ko Dermaceutical carries the same medical-grade standards while offering accessible products that support skin brightening, sun protection, and overall skin health. This strong clinical foundation builds trust among consumers and influencers alike, making the brand especially relevant for audiences who value credible, science-supported skincare.
As Hari Raya approaches—a season where Malaysians focus on achieving radiant, healthy skin—Dr.Ko Dermaceutical launched a campaign engaging 8 Malay influencers to review its key products: Dr.Ko Perfect Sunscreen Plus 80. The collaboration provides influencers with high-impact content opportunities such as lifestyle routines, educational product demonstrations, and visible before-after sunscreen results. Through this, influencers strengthen their credibility in the beauty space while helping the brand amplify awareness, build trust, and drive festive-season sales.
IMPACT:
THE OBJECTIVES:
Strengthen Brand Presence Among Malay Consumers on IG & TikTok
Position Dr. Dermaceutical as a trusted, dermatologist-backed skincare brand by tapping into Malay influencers who resonate strongly with local cultural values, beauty preferences, and festive-season skincare needs.
Drive Culturally Relevant Education & Product Understanding
Deliver easy-to-digest, Malay-language content such as routines, explanations, and real results to increase awareness of Vitalogical Snowvite and Perfect Sunscreen Plus 80 benefits, ensuring messaging aligns with Malay skincare concerns like brightening, sun protection, and halal-conscious choices.
Boost Engagement Through Authentic, Festive-Themed Content
Encourage influencers to create relatable Hari Raya–centric content on IG Reels and TikTok (e.g., “Get Ready With Me Raya,” “Sun Protection Tips,” “Raya Glow Routine”), generating high engagement and strengthening trust within the Malay community.
Increase Conversion & Product Trials During Raya Season
Use influencers’ call-to-actions, discount codes, and TikTok/IG shop integrations to drive measurable click-throughs and purchases—maximizing festive-season sales within the Malay demographic.
