In an effort to amplify brand awareness and drive foot traffic to its outlets, Younghearts & Everywear launched a targeted influencer review campaign aimed at leveraging the power of authentic content. By partnering with 70 lifestyle and fashion influencers, the brand encouraged creators to visit selected outlets or events and share their genuine experiences through Instagram Reels and TikTok videos. The campaign focused on building trust through testimonials, showcasing in-store promotions, and connecting emotionally with a younger, style-conscious audience. This case study outlines the strategy, execution, and measurable impact of the campaign.
IMPACT:
THE OBJECTIVES:
Increase Brand Awareness
Leverage influencer reach on Instagram Reels and TikTok to introduce Younghearts to a wider, younger audience and strengthen its presence on social media platforms.
Drive In-Store Traffic and Engagement
Encourage physical visits to Younghearts outlets or events through engaging content and exclusive in-store promotions featured by influencers.
Build Social Proof and Trust
Generate authentic testimonials and real-life experiences that resonate with audiences, helping to establish credibility and emotional connection with the brand.