About the Brand

The Harvey Norman journey commenced in Australia when company chairman Gerry Harvey and retailer Ian Norman opened a solitary electrical appliance store in 1961. The store was established in the location of a former auction house in the Arncliffe suburb of Sydney.

Gerry Harvey, one of Australia’s most triumphant and admired entrepreneurs, has become a national business figurehead. He is frequently sought after for his insights on business, economic matters, and social issues. Gerry Harvey’s candid, approachable, and straightforward demeanor forms the foundation of our thriving culture and business practices. At the core, we are a people-oriented business.

Campaign:

Harvey Norman 3-Day Queensbay Mall Car Park Sales

Harvey Norman collaborates with 10 Xiao Hong Shu bloggers to effectively promote their 3-day Queensbay Mall car park sales. By partnering with influential bloggers on the platform, Harvey Norman enhances visibility and engages with a targeted audience interested in quality appliances at discounted prices. These bloggers leverage their influence to showcase Harvey Norman’s wide range of products and emphasize the significant savings available during the sales event.

Harvey Norman continues to attract customers seeking both affordability and reliability in their home appliance purchases

Our Impact Points

Increase Footfalls on Retail Level at over

28

Outlets Accross Malaysia

Campaign Goals and Strategies

Campaign Objectives

COMPAIGN OBJECTIVE:-

Pricing Strategy Awareness

Xiao Hong Shu bloggers hightlight Harvey Norman’s competitive pricing and negotiation strategies. With discounts up to 80% during events like the Queensbay Mall car park sale, the brand showcase significant savings on various productions.

Brand Visibility Amplification

Bloggers target specific interests, ensuring Harvey Norman’s content reaches and engaged audience interested in similar products, boosting consumer interaction.

Pricing Strategy Awareness

Xiao Hong Shu bloggers hightlight Harvey Norman’s competitive pricing and negotiation strategies. With discounts up to 80% during events like the Queensbay Mall car park sale, the brand showcase significant savings on various productions.

Share awareness of pricing strategies:

In this Xiao Hong Shu video, blogger delve into Harvey Norman’s competitive pricing and effective negotiation strategies. Harvey Norman stands out with discounts up to 80% during sales events like the Queensbay Mall car park sales, positioning itself as a go-to destination for excellent value. We showcase various products with discounted price tags to illustrate these savings firsthand.

Significantly amplify the brands’ visibility:

Bloggers typically cater to specific interests or demographics. When they share content about a brand, it reaches an audience that is already interested in similar products or topics, making it more likely that these consumers will engage with the brand’s offerings.

Targeted Chinese Audience:

Xiao Hong Shu is a popular social commerce platform in China, primarily used by younger consumers seeking product recommendations and reviews. Bloggers on this platform have followers who are actively looking for new products and trends, making it an ideal place to target a specific Chineses demographic.

Imparct of our creators

crowd awareness +
Footfall

5.8X

By emphasizing thee diverse range of appliances on sale, our creators successfully attracted a broad and varied audience.

RESULTS:

10 X XHS BLOGGER

TOTAL
260000
View

3.8 x Reach and Impression

Sample Content

Our Diverse Creators

Platform Choice