About the Brand
Paradise Dynasty is a renowned Malaysian restaurant chain celebrated for its authentic Chinese cuisine and innovative Xiao Long Bao (soup dumplings) in eight flavors. Founded in 2010, the restaurant blends traditional Chinese décor with modern comfort, creating an elegant dining experience. With branches across Asia, Paradise Dynasty is known for its quality ingredients, cultural celebration, and commitment to sustainability.
Objectives of campaign
Here are potential objectives for a campaign aimed at enhancing Paradise Group’s marketing strategy:
| 01 | Expand Social Media Reach | 02 | Strengthen Brand Loyalty |
| 03 | Showcase Product Innovation | 04 | Collaborate with Influencers for Impact |
| 01 | Expand Social Media Reach |
| 02 | Strengthen Brand Loyalty |
| 03 | Showcase Product Innovation |
| 04 | Collaborate with Influencers for Impact |
Content Formulation
Captivating audiences up to
4X
By utilising active storyboarding and strategic content analysis.
Outcomes:
Increase brand awareness Drive foot traffic to the new location Engage with the local community
