About the Brand: Where Legacy Shines in Every Jewel

Since 1976, Poh Kong has been Malaysia’s trusted jeweler, known for meticulous craftsmanship and timeless design. Starting from a family dream in Petaling Jaya, we’ve grown into the largest jewelry retail chain in Malaysia, with over 100 stores. Our commitment to quality is evident in every piece, from dazzling diamonds to elegant pearls. Each creation is crafted with care at our manufacturing facility in Shah Alam, ensuring the highest standards. Choosing Poh Kong means investing in a legacy of beauty and excellence. Welcome to Poh Kong, where every jewel tells a story.

The Approach & Strategy

Campaign Strategies

AR Filter Showcases:

Create visually stunning AR filters to highlight Poh Kong’s jewelry collections with a festive Raya theme.

Lifestyle Scenarios:

Produce lifestyle content featuring individuals or families using Poh Kong jewelry in various Raya scenarios. Show the versatility of the jewelry as gifts, fashion accessories, and statement pieces.

Influencer Takeovers:

Collaborate with influencers for Instagram or TikTok takeovers. They will create exclusive content with Poh Kong products and the AR filter, sharing their Raya experiences, styling tips, and favorite pieces.

Our Creators and their work

Our Creators & their impact on the wide audiences which participated with the AR Filters

Over

40X

creators

The Impact.

900K

views

6.5M

Impressions

2.9X

Platform Growth