XES Shoes Raya 2022 – 2024 Campaign

XES Raya 2022-2024 Campaign has been a resounding success. Our goal is to celebrate the Raya festive season by showcasing the diverse range of XES shoes, known for their quality, comfort, and style, has been met with great enthusiasm and engagement.

Throughout the campaign, we strategically leveraged TikTok as a platform, utilizing engaging video content created by talented Malay influencers and in-house production team. This approach not only increased product awareness but also effectively communicated our Raya promotions, fostering deeper engagement with our target audience.

Campaign Objective

Significant increase in brand awareness among our target demographic.
Utilized storytelling techniques to connect emotionally with the audience, emphasizing cultural significance and festivities. Integrated user-generated content and influencer partnerships to amplify reach and credibility. By leveraging engaging and memorable content, we can captivate the audience’s attention and leave a lasting impression. Highlighting unique aspects of XES Shoes through drama can make it more shareable, encouraging users to spread the word organically. This approach not only enhances visibility but also fosters a community around your brand.

Successful Promotion of Raya Specials and Collections
The objective of our TikTok video series is to highlight the distinct advantages of our products: cost savings, stylist design, limited-time offers. By emphasizing these unique selling points, we aim to cultivate a sense of urgency that motivates viewers to shop early. Our goal is to effectively engage a larger audience on TikTok, driving increased traffic to our products and ultimately boosting sales during this promotional period. Let’s harness the power of compelling content to make our Raya specials a must-have for all celebrants!

Enhanced Engagement Metrics on Social Media
With all the creative video content that high engagement can reach more audience. TikTok’s algorithm prioritizes content with high engagement rates, such as likes, comments, and shares. When followers interact with a video by commenting or sharing, it signals to TikTok that the content is valuable and engaging, thus increasing its chances of being shown to a wider audience. When followers feel their comments are acknowledged and responded to, they are more likely to continue engaging with future videos. This builds a loyal and active follower base.

The Impact


Total Impressions

01 Wide Variety:
Our campaign highlighted XES’s diverse footwear options, from casual sneakers to elegant heels, catering to every style preference for Raya outfits.
02 Quality and Comfort:
Through TikTok, we emphasized XES’s commitment to high-quality, comfortable, and stylish footwear, endorsed by influencers sharing genuine experiences.
03 Brand Credibility:
Leveraging XES’s Superbrand status and Malaysia Book of Records entry strengthened our campaign’s credibility, reaffirming XES as a trusted and reputable choice in footwear.

Redefining Organic UGC


User Generated Content

We specialize in a variety of services tailored to enhance your campaign’s reach and impact. Whether you’re looking for product review, Event shout out, exhibition support, non-influencer reviews, TikTok media management, or engaging TikTok live sessions, we have the expertise to ensure your campaign’s success. We would be happy to provide you with proposal outlining our tailored approach and how we can add value to your efforts!